Have you ever wondered why some post and blogs goes viral, while others barely get a glance? It’s not magic, it’s the psychology of viral content. People like content that shares and engages when they like it most for very human reasons. It’s all about social connections. As a marketer, understanding the differences between a post that flops and the one that spreads like wildfire is harder than it seems. In this blog, we are gonna break down the common problem faced by content marketers, and practical strategies that help your content get attention and make it shareable.
Common Problems Faced by Marketers:
Even great content can get lost in the endless scroll; marketers face a lot of issues with Google algorithm updates, and not just that, now we face AI challenges as well. Even though some posts and blogs win among these. Marketers face challenges like:
- Low Engagement: So many marketers are evolving in the social world, and Quality content got lost in crowded feeds.
- Algorithm Changes: Change is inevitable. Search algorithms are changing constantly, making it tricky for marketers to adapt.
- AI Content Overload: With AI-generated content, it is difficult for marketers to stand out from others.
- Audience Unpredictability: People’s preferences are changing fast, people want better things that make them change from one to another, and it’s hard to get to know them.
- Limited resources: Time and budget can make great content fail sometimes. Posting consistently without quality or user friendliness makes it worse.
The good news? Understanding these challenges and the psychology behind viral content can help marketers make content that can be shareable and connect with audiences.
What makes content go viral?
Viral content doesn’t happen by luck; it’s all about understanding the audience’s needs and what drives them to click and share. It’s all about combining psychology, creativity, and timing. People share content when it makes them feel something, whether it is joy, surprise, or curiosity. Here are some facts:
- Social Value: People love to share content that makes them smart, funny, and helpful to others.
- Relatable: Make something that people can feel a connection to it like experiences, beliefs, or emotions that made them share.
- Use Storytelling: Narrative-type content attracts the audience. Stories make people awaken emotions and make them share in social areas.
- Novelty Matters: Unique, surprising, or unexpected content stands out in a crowded feed.
In today’s world, algorithms and AI add extra challenges to marketers, but content that creates an emotional connection with the audience and is useful has the best chance to go viral!
Practical Tips to takeaways:
In today’s digital world, surviving with AI challenges is difficult for marketers. Here are a few tips to stand out in content in AI search engines as well:
- Focus on Answer Engine Optimization [AEO] and Generative Engine Optimization [GEO], structure your content in ways that LLM-powered systems like Gemini, ChatGPT, and perplexity can easily understand and use your content.
- Use short and clear answers under 50-60 words in your headings or FAQs; this will make Google pick your content for featured snippet areas, where people get to know about any queries.
- Exploit Schema Markup for FAQs or how-to schema areas; these structures help AI systems and search engines understand your content.
- Stick with site-credible sources, even with AI-drafted content, back up your data to increase trust and E-E-A-T [Experience, Expertise, Authoritativeness, Trustworthiness].
- Update data-related content regularly so that AI and search engines can rank your content.
How Growthesian Can Help You Make Your Content Successful:
As a Digital marketing agency, at Growthesian, we help marketers create content that can be clickable and shareable. From drafting content, emotionally engaging stories, to optimizing for AI-driven platforms like ChatGPT, Gemini, and Perplexity, we ensure your content stays updated and stands out.
Our team focuses on featured snippets, structured data, and SEO best practices to boost visibility and engagement. Growthesian combines creativity with data-driven insights to help your post get into the right audience, drive clicks, and achieve viral impact in today’s competitive world.
Frequently Asked Questions:
1. How do algorithms affect content from going viral?
The algorithm decides what users see on social platforms and search engines, and updates them according to user needs.
2. Does only high-quality content get more clicks?
No, Simple content or entertaining one still goes viral when it matches with user intent and offers social value.
3. Can AI tools help make content reachable?
Yes, AI plays a vital role in today’s digital marketing world. Tools like ChatGPT, Perplexity, and Gemini can speed up content creation, suggest ideas, and optimize structure.
